ALC21, Connecting Brands with North America

북미에 진출하고자 하는 수많은 한국 업체들, 하지만 성공하는 업체들은 극소수에 불과합니다. 이유는 여러 가지가 있겠지만 가장 큰 문제는 그들이 정작 그들이 경쟁해야 할 해외 시장에 대한 정보가 너무 부족하다는 것입니다. 상대를 알고 자신을 알아도 이기기 힘든 세상인데 아무런 기본 지식도 없이 자신의 제품에 대한 확신 하나만으로는 큰 시장을 공략하기는 절대 쉽지가 않습니다.

많은 한국 업체들이 북미에 진출하기도 전에 실패하는 이유를 두 가지로 꼽아볼 수 있습니다.

바로 실종된 시장조사와 마케팅의 부재입니다.

Most of the Korean companies, their goals are all the same: survive the tough competition in the Korean market and go internationally to make their products well-known and increase sales. Unfortunately, only a handful of companies find such success. There may be various reasons, but the biggest problem is they lack the information on the overseas markets they are trying to compete in. Even if you know your opponent and yourself, it is difficult to come out ahead without any basic knowledge and trying to get your product into big markets will be much more challenging.

We have narrowed it down to two main reasons why they fail before they even enter the market. They are completely lacking in Market Research and Marketing.

ALC21 is a Toronto-based forerunner in online marketing and sales and has the strength that there is no distinction between the individual and the company. We have the best experts in each field and our greatest goal for our clients is to maximize sales and get them ahead of their competition through differentiated online marketing and sales solutions.

누구나 성공을 100% 확신할 수는 없습니다. 다만 실패할 확률을 줄일 뿐입니다.

No one can guarantee the success of something 100%. What we can do is just reduce the probability of failure.