방향을 알려주면 대부분 팔아달라고만 한다. 방법을 알려주면 대부분 직접 떠먹여달라고 한다.
북미진출, 긴 과정을 통해 신뢰를 쌓은 상태에서 이루어진다.
ALC21, Connecting Brand with North America
“The truth isn’t the truth until people believe you,
and they can’t believe you if they don’t know what you’re saying,
and they can’t know what you’re saying if they don’t listen to you,
and they won’t listen to you if you’re not interesting,
and you won’t be interesting unless you say things imaginatively, originally, freshly.”
시장조사
해외마케팅
컨설팅
지사화사업
칼럼 (한글)
